A new spokesperson for the Akron-Canton Regional Foodbank is cute and quiet, but her story speaks loudly. Kate, the focus of a new video, helps spread the serious message of hunger in a creative way, said Michelle Hinton, the Foodbank’s director of marketing and communications.
Set to a catchy acoustic guitar track, the video, “Hungry Kate: The Girl With the Belly Ache,” illustrates the domino effect within a family whose father has lost his job, leading to debt, home foreclosure and the eventual impact it has on “Kate,” who is one of 95,000 local children who struggles with hunger. The video also shows how crucial even small donations are to helping combat this community-wide problem. Launched a month ago, the video has drawn more than 1,200 views, according to the Foodbank’s YouTube site.
“We want the viewer to take a second to think about how the issue of hunger is closer than they probably realize, and how a simple sacrifice can make a big difference,” said Hinton. “If after watching the video, the viewer is moved to share the video with their family and friends or even make a small donation, we were successful.”
Recognizing the power of video in communicating with an online audience, the Foodbank’s marketing and fund development teams hired Joint Effort Marketing, a company with experience developing these epiphany-style videos for nonprofits, to produce the Kate video.
Added Hinton: “Our goal was to create a video that offered a paradigm shift; really change the way a person thinks and lives.”
The Foodbank is looking for donations and volunteers to help combat the growing problem of hunger in our community.
To watch Kate’s video, visit go.acrfb.org/kate or click below.
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